Behavioral Measurement · Columbia University
Measuring Economic Preferences at Scale
A web-deployed instrument for measuring the six core economic preferences from the Global Preference Survey (Falk et al., 2018): patience, risk tolerance, positive and negative reciprocity, altruism, and trust. The tool adapts GPS-validated elicitation methods — including a staircase time preference task, a Holt-Laury lottery table, and a dictator game — for asynchronous self-administered completion. Individual scores are benchmarked against GPS empirical distributions from 80,337 respondents across 76 countries, then mapped onto eight discrete archetypes defined by risk-patience, prosociality, and justice axes. A between-subjects experimental design for four cognitive biases runs in parallel as the response dataset accumulates.