FinSelf Coach

FinSelf Coach is a GPT-powered assistant that helps investors navigate financial decisions by surfacing hidden biases, personality tendencies, and contextual blind spots. Grounded in behavioral finance and psychology, the tool maps users to 15+ bias archetypes — combining personalized nudges, cognitive safeguards, and reframes to help users act more intentionally with their money.

Users begin by answering structured identity and bias-revealing questions. From these inputs, the assistant builds a dual-profile: how users perceive their investment identity and which behavioral pitfalls they are statistically prone to — such as present bias, regret aversion, or overconfidence.

This project explores how behavioral insights can be embedded in real-time advisory systems, bridging Kahneman's bias taxonomy with practical forecasting and enabling reflective investing through conversation.